As I started getting more and more involved in social media marketing, I began asking myself – how is it possible that people are still referring to Google+ as ghost town? Yes, we all had accounts since it began, but very few people in my surrounding have been using it. Now that I started, however, I am slowly but firmly getting addicted. Both as a private user and as a company.
As the saying goes: a picture is worth a thousand words. In that case, Pinterest is saying a whole lot. With over 70 million accounts (July 2013) Pinterest is a relatively new but fast growing social media network, focused on sharing images.
Facebook is the first big social network that appeared in most of our lives. It is also the first one that attracted companies and gave them the opportunity to advertise their brands and products. However, Facebook is constantly changing, and so is the way companies can use it in their marketing efforts.
LinkedIn is a somewhat special social media platform. It is the social media network for professionals. People don’t use it to share family pictures, holiday snapshots or to tell each other that Coca Cola is a great brand. It is a social media platform used to establish yourself as professional, as expert, and to communicate with other experts in your field.